The changing face of it certification
It wasn’t that long ago when looking at an ad for an IT certification study product (test engine, boot camp, etc.) meant that you were looking at images of some of the most unattractive — or even homely –individuals in the ad business.
Transcender, one of the pioneers in self-study test engines, had a character named Spike who became so popular that soon his friends - most of them Goths, nerds and other characters you’d never want to meet in a dark alley - started appearing in the ads, as well.
A plethora of other vendors jumped on the bandwagon and came up with similarly interesting-looking spokesmodels. As far as I can tell, the idea was that if these people could become certified, there’s no reason why you couldn’t.
Look at the ads now, though, and you’ll see that the market has undergone a 180-degree change. Instead of seeing images of people you know you’re better than, you now see images of people you want to be (or be with).
Transcender now has a “club” with images of hip people dancing, jumping and otherwise celebrating: https://www.transcender.com/login/login.aspx?url=/club/
And Training Camp makes you a superhero: http://www.trainingcamp.com/usa/
Even Microsoft has images of the happy people that I dream of working with:
http://www.microsoft.com/learning/mcp/mcse/default.mspx
It’s gotten a whole lot tougher to be a photogenic nerd.
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